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Grooms walk down the gift aisle too
Reagan Walker
Cox News Service
Venus is interested in
fine china, some nice table linens and elegant serving dishes. Mars
wants proper barware, a power drill and a Weed Eater.
There was a time when
the bride-to-be took care of the wedding-gift registries without any
input (or interference) from her betrothed. But these days, when it
comes to picking out the gifts - and making many other wedding plans -
here comes the groom.
Grooms like Andy
Williams, Tim Veil and Scott Rials: Williams, 25, registered for
tools; Veil, 26, set up a nuptials Web site, hired a videographer and
insisted the gift list include bar ware; and Rials, 32, is producing a
video for the rehearsal dinner and has some pretty specific ideas
about the groom’s cake (perhaps something in the shape of a
Labrador.)
It’s hard to stop
there, admits Rials, the executive director of the Georgia Republican
Party. "As a person who is in politics - who is used to being in
charge of big events - it’s difficult for me to let go," Rials
said. "But it’s a practice in compromise that I’m trying to
get used to."
The trend of grooms
flexing their altar ego is being credited by wedding experts to two
factors: Couples are getting married at an older age, and they are
often footing some, if not all, of the wedding bill.
Retailers nationally
are taking note and working to attract both partners in the roughly
2.5 million marriages each year. Stores not traditionally a part of
the $17 billion wedding-gift industry, like hardware sellers, are
promoting gift registries. And stores with longstanding registries are
luring grooms with new technology - namely scanner guns that allow
them to roam the store and zap the product codes of items they want.
"The scanner has
totally changed the amount of interest that guys have in the registry
process," said Michael Lee, manager of a Crate & Barrel in
Atlanta. "It’s kind of like channel-surfing with the TV
remote."
Williams admitted he
got hooked on the scanner at Crate & Barrel. "I didn’t
really care about the silverware or the plates, but I did take the gun
and scan some things that caught my eye, like beer mugs," said
Williams, who was married last weekend to Kim Jordan.
And once he was done at
the housewares stores, Williams set out on his own to create a wish
list at Home Depot in anticipation of buying a home. Some of his
friends took the cue and threw him a tool shower.
"I got a drill, a
saw, a toolbox, wrenches, an electric screwdriver - all the standard
stuff you need to repair stuff," he said.
Not exactly the kind of
stuff brides dream of. "But people are waiting to get married,
and some are in their second marriages, so they’ve already had time
to accumulate plenty of tabletop items," said Mandy Holton,
spokeswoman for Home Depot. "So we see them registering for
edgers, blowers, trimmers, grills, power drills and ceiling
fans."
The median age for
first marriages has inched up three years in the past two decades, to
27 for grooms and 25 for brides, according to the U.S. Census. That
means both brides and grooms have had time to live on their own,
accumulate household items and develop their own sense of style. (This
is even more the case with second and third marriages.)
Older couples also are
more established in their careers and therefore able to help pay for
the wedding. A recent survey by Bridal Guide magazine showed that 82
percent of couples will pick up some or all of the tab.
"Because the
grooms are involved in writing the checks, they are taking a greater
interest," said Diane Forden, Bridal Guide’s editor-in-chief.
"Grooms today are still leaving the dress, bridesmaids, flowers
and that sort of thing to the bride, but they are very involved in
planning the type of wedding, selecting the music and menu and the
site, setting up Web sites and registering for the gifts."
Matilda Dobbs, who
handles the wedding registry at Tiffany & Co. in Atlanta, concurs.
"You can go back not too many years, and the grooms were never
involved in registering," said Dobbs, who’s worked in the
wedding industry for 27 years. "Now, most of the time brides make
an appointment with me when the grooms can accompany them."
That’s inevitably
changing the kinds of gifts on registries (now often referred to as
wedding registries rather than bridal registries.) Forden said
furniture, electronics and hardware are moving up on her magazine’s
annual gift registry survey while china and silver are sliding.
Barware, cookware,
knives and small appliances also do well with the fellas. "The
linen and china don’t entrance them as much," said Bette Kahn,
spokesperson for Crate & Barrel, "but we do hear them
discussing whether a skillet will be good for fried eggs and French
toast."
Veil said he was drawn
to barware and "definitely wanted a decent set of steak
knives." He and his fiancee, Lisa Brown, went to a special event
at Crate & Barrel that allowed couples to come in on a Sunday
morning before regular store hours and register with the scanners
while sipping on mimosas. "The zapper gun was definitely my
favorite part," he said. (Williams Sonoma and Target also use
scanners.)
Brown said the zapper
changed the dynamics of the conversation for the couple. "He had
accused me of going overboard and registering for too much until he
got the scanner in his hand," she said. "Then he showed a
lot of interest. He was very adamant about some things, including
registering for the double old fashioned glasses."
Rials also took control
of the scanner gun when registering with his fiancee, Katie Ruehl.
But he said he tried to
follow a bit of advice given to him by Gov. Sonny Perdue:
"Whatever she likes is wonderful and beautiful."
On the few occasions
when either Ruehl or Rials picked an item the other didn’t like all
that much, he said: "We didn’t argue over it, we just zapped
it."
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