2005 CLASSIFIED LINE AD RATES
Line ad rates
Days 1 2 3 4 5 6 7
Lines              
3
 $5.40

 $9.00

$11.22
$12.48
$12.90
$13.44
$14.70
4
 $8.10 $13.50 $16.83 $18.72 $19.35 $20.16 $22.05
5
$10.80

$18.00

$22.44
$24.96
$25.80
$26.88
$29.40
6
$13.50
$22.50
$28.05
$31.20
$32.25
$33.60
$36.75
7
$16.20
$27.00
$33.66
$37.44
$38.70
$40.32
$44.10
8
$18.90
$31.50
$39.27
$43.68
$45.15
$47.04
$51.45
9
$21.60
$36.00
$44.88
$49.92
$51.60
$53.76
$58.80
10
$24.30
$40.50
$59.89
$56.16
$58.05
$60.48
$66.15
Rate per line:
First line free, then...
$2.70 $2.25 $1.87 $1.56 $1.29 $1.12 $1.05

Help Wanted line ad rates are approximately 10% additional.
Auto ads with photo and three lines of copy are $52.00, with each additional line $0.82.
All line ad rates based on consecutive day runs. All ads set in 8 pt. type – light or boldface.
A hot link to advertiser’s e-mail address and Web site address given in line ad can be provided for an additional charge.
Card of Thanks $0.63 per counted line – $3.00 minimum. Runs three days.
No refunds less than $5.00 on cancelled ads.
Nonprofit rates are 15% off regular line ad rates. Tax exempt number required. No agency or cash discounts.
Blind box response $5.00 per week if picked up, $9.00 per week if mailed.
All classified ads must be paid in advance unless you have an account or credit has been previously approved.
Classified line ad deadline is 3 p.m. day before publication Tuesday through Friday editions. Noon Friday for Sunday Real Estate Section and Saturday edition. 3 p.m. Friday for Sunday and Monday editions. Deadlines subject to change around holidays.
Classified line ads are published on the Durango Herald Web site – www.durangoherald.com for one week.

2005 Help Wanted Rates
Line ad rates
Days 1 2 3 4 5 6 7
Lines              
3
 $6.00

 $9.96

$12.42
$13.84
$14.20
$14.88
$16.24
4
 $9.00 $14.94 $18.63

$20.76

$21.30 $22.32 $24.36
5
$12.00

$19.92

$24.84
$27.68
$28.40
$29.76
$32.48
6
$15.00
$24.90
$31.05

$34.60

$35.50
$37.20
$40.60
7
$18.00
$29.88
$37.26
$41.52
$42.60
$44.64
$48.72
8
$21.00
$34.86
$43.47
$48.44
$49.70
$52.08
$56.84
9
$24.00
$39.84
$49.68
$55.36
$56.80
$59.52
$64.96
10
$27.00
$44.82
$59.89
$62.28
$63.90
$66.96
$73.08
Rate per line:
First line free, then...
$3.00 $2.49 $2.07 $1.73 $1.42 $1.24 $1.16

LEGAL PUBLICATIONS
Privately Supported Rates are 73 cents per line for first publication; 58 cents per line for subsequent publications. Must be paid in advance.

Publicly Supported Rates are 48 cents per line for first publication; 35 cents per line for subsequent publications.

Legals are set in 6-point type. Deadline for legals is noon two working days before publication, except 5 p.m. Wednesday for Sunday. Extra-long or complicated legals require one extra working day.


The Strater Hotel, built in 1887, is a landmark structure in downtown Durango. The city offers a wonderfully diverse environment of outdoor activities, mountain living, fine dining and art galleries.

MECHANICAL REQUIREMENTS
Column widths

ROP column widths
1 column = 1.833”
2 columns = 3.792”
3 columns = 5.75”
4 columns = 7.708”
5 columns = 9.667”
6 columns = 11.625”

Classified column widths
1 column = 1.344”
2 columns = 2.812”
3 columns = 4.281”
4 columns = 5.75”
5 columns = 7.219”
6 columns = 8.687”
7 columns = 10.156”
8 columns = 11.625”

Retail Depth Requirements
Full page depth is 21 inches. Any advertisement measuring more than 19 inches will be billed as full depth. A double truck is 24” wide. Gutter is charged at the rate of ½ times the length of the ad. Pony trucks must be at least 4 columns on both sides plus the gutter, which is 7/8”.
Technical Specs
We accept high-resolution EPS, TIF or PDF files.
200 dpi is minimum; 300 dpi is preferred.
We accept PC-based CDs, zip disks or floppy disks.
Fonts and graphics must be embedded. In Illustrator files, all type must be converted to outlines.
All images must be CMYK or grayscale.
We recommend sending a proof with all digital files.
Please call your sales representative for more details or visit our Web site at media.thedurangoherald.com or
durangoherald.com under Ad Rates.
Electronic Delivery
Send art via e-mail to: art@thedurangoherald.com
Upload files to our server: media.thedurangoherald.com
(User name: art Password: art) Be sure to include ad date, client name, and salesperson in the subject line or title. Please contact your sales rep to confirm receipt.

CIRCULATION

The Durango Herald costs 50 cents daily and $1.00 on Sunday. Our circulation is audited annually by Audit Bureau of Circulations. Figures are available on request.


PHONE: (970) 247-3504 - WEB SITE: http://www.durangoherald.com - E-MAIL: adinfo@durangoherald.com
ADDRESS: 1275 Main Ave., P.O. Drawer A Durango, CO 81302
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