LOCAL PREPRINTS

These rates are net and non-commissionable.
Preprint costs are calculated in “cost per thousands” (CPMs).
Our TMC product is distributed every Wednesday to non-subscriber households.
No zoning or zip-code distribution is available.

Preprint rates
These prices apply to both The Durango Herald and the Frugal Bugle (TMC).
Single
Sheets		 $57.00
Standard
up to 18 pg
     OR
Tabloid
up to 36 pgs		 $57.00
Standard 20+ pgs
   OR
Tabloid
40+ pgs		 $63.00

Requirements for machine inserting:

Minimum size: 8.5” leading (folded) edge, 5.5” side edges
Maximum size: 12.5” leading (folded) edge, 11.5” side edges
Maximum page count: 32-page coated stock, 48-page newsprint.

Preprints outside of these parameters will need to be
hand inserted.
Preprints over 48 tabloid or 24 broadsheet pages must be hand-inserted. Hand insertion is billed at $30/M. This charge may also apply to non-conforming sizes.

DEADLINES
Preprint deadlines
Day of insertion Inserts must be received by the preceding ...
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday 		Noon Thursday Noon Friday
Noon Monday
Noon Tuesday
Noon Wednesday
Noon Wednesday
Noon Thursday

Deliver inserts to our printing facility at:
Cortez Journal 123 N. Roger Smith Avenue Cortez, Colorado 81321

Phone: (970) 565-8527 Delivery hours: 8 a.m.-5 p.m. Monday through Friday only

No deliveries will be accepted unless prior arrangements have been made.

Retail & Classified display deadlines
Edition
Space &
Copy Due
Proof
Out
Proof
In
Camera-Ready Due
Monday Thursday
12 p.m.		 Friday
1 p.m. 		Friday
3:30 p.m. 		Friday
12 p.m.
Tuesday Friday
12 p.m. 		Monday
11 a.m. 		Monday
3:30 p.m. 		Monday
12 p.m.
Tuesday
TV Section 		Thursday
9 a.m. 		Wednesday
5 p.m. 		Thursday
12 p.m. 		Friday
10a.m.
Wednesday Monday
10 a.m. 		Tuesday
11a.m.		 Tuesday
3:30 p.m. 		Tuesday
12 p.m.
Thursday Tuesday
9 a.m.
Wednesday
11 a.m. 		Wednesday
3:30 p.m. 		Wednesday
12 p.m.
Friday Wednesday
9 a.m.
Thursday
11 a.m.		 Thursday
3:30 p.m.		 Thursday
12 p.m.
Saturday Wednesday
12 p.m. 		Thursday
3 p.m. 		Friday
10 a.m. 		Friday
12 a.m.
Sunday
rop & class		 Wednesday
4 p.m. 		Friday
11 a.m. 		Friday
3 p.m. 		Friday
12 p.m.
Sunday
Real Estate
class ads 		Thursday
10 a.m.		 Friday
11 a.m. 		Friday
2 p.m. 		Friday
12 a.m.
Sunday
Real Estate
Covers 		Wednesday
4 p.m.		 Thursday
4 p.m.		 Friday
11 a.m. 		Friday
12 a.m.
NATIONAL RATES
National Display & Preprint Rates
For recognized advertising agencies, these gross rates are fully commissionable at 15%. Display advertising is sold in depth increments of inch or ˝-inch only.
Column
inch rate
Daily Rate
$12.25
Sunday Rate
$14.75

Preprint costs are calculated in “cost per thousands” (CPMs).
Our TMC product is distributed every Wednesday to non-subscriber households.
No zoning or zip-code
distribution is available.
National preprint rates
The following cost per thousand rates apply to both Herald subscribers and (TMC) non-subscribers
Single
Sheets
Standard
up to 18 pgs
OR
Tabloid
up to 36 pgs
Standard 20+ pgs
OR
Tabloid
40+ pgs
Standard 28+ pgs
OR
Tabloid
56+ pgs
$66.55
$67.60
$73.85
$73.85
Preprints over 48 tabloid or 24 broadsheet pages must be hand-inserted. Hand insertion is billed at $30.00/M. This charge may also apply to non-conforming sizes.
National Color Rates
The charges below apply to process colors:
Black plus 1 color $115.00
Black plus 2 colors $230.00
Black plus 3 colors $345.00

TOTAL MARKET COVERAGE

The Durango Herald offers total market coverage of La Plata County with your advertisement in The Durango Herald and Frugal Bugle newspapers (TMC). The Frugal Bugle has a household distribution of 7,500 and is also available at racks in La Plata and Montezuma counties. Both inserts and ROP advertising are available in the Bugle. See our local preprint rates for pricing.

Daily Rate
Open Rate...
200-400”......
401-600”......
601-800”......
801”+ ..........
$7.70
$6.90
$6.15
$5.40
$4.60
Pickup Rate
Rerun your Herald ROP or Classified display ad in the next edition of the (TMC) Frugal Bugle at a pickup rate of $2.75/inch.

Color Rates
The charges below apply to process colors:
Black plus 1 color $50
Black plus 2 colors $100
Black plus 3 colors $150

Herald ROP or Classified display color ads rerun in the Bugle with a pickup color charge of $50.



Camera Ready ads due to pre-press noon the business day before publication. Finalized/approved-by-client Display ads not in by 5:00pm Classified/5:30pm ROP will be filled. All deadlines are subject to change around holidays.
PHONE: (970) 247-3504 - WEB SITE: http://www.durangoherald.com - E-MAIL: adinfo@durangoherald.com
ADDRESS: 1275 Main Ave., P.O. Drawer A Durango, CO 81302
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