GENERAL INFORMATION |
| The Durango Herald publishes Monday through Sunday mornings. |
| Personnel |
Publisher............ Richard G. Ballantine
General Manager............... Jack Wyss
Advertising &
Marketing Director .......Dennis Hanson
Managing Editor............ Alice Klement
Accounting Manager... Robert Whitson |
| Representatives |
 Colorado Press Association, 1336 Glenarm Place, Denver, CO, 80204. Phone (303) 571-5117
Member Audit Bureau of Circulation, Newspaper Association of America, Colorado Press Association, National Newspaper Association, Inland Press Association & Associated Press AdSend
Newspaper Network |
A Durango & Silverton Narrow Gauge train travels north of Durango. |
| Commission/Terms of Payment |
Commissions
For recognized agencies, national rates are gross and fully commissionable at 15%.
Local rates are net and non-commissionable.
Our commissionable rates are $12.25 per column/inch daily and $14.75 Sunday. See the “National Rates” section on Page 3 for more information.
Credit Cards
We accept Visa, Mastercard, Discover & American Express.
Credit
Credit to advertisers is subject to approval.
Credit shall not be extended to accounts which are more
than 30 days in arrears.
A 1½% service charge will be added monthly on all past due accounts. This amounts to 18% annual interest.
There will be a $20 service charge on all returned checks.
Cancellations
Advertising cancelled after the deadline will be charged at one-half the cost of the scheduled ad.
|
| General Rate Policy |
| The Durango Herald offers rates on a yearly contract basis. Contract advertisers who fail to fulfill their contract will be subject to a short rate. Contracts must be signed to be in effect and are for one year. |
|
| Retail & Classified Display Rates |
Open rate
These rates are available to any local advertiser: |
Daily Rate
$11.30
Sunday Rate
$13.60 |
Nonprofit rate
These rates are available to legally recognized nonprofit organizations. The rates are net and non-commissionable. |
Daily Rate
$9.15
Sunday Rate
$11.05 |
|
The following rates are net, non-commissionable and available to any local advertiser, including political advertisers. |
Yearly contract rates
Contract Daily Sunday Levels
(inches) RateRate
100-200”
201-400”
401-600”
601-800”
801-1,000”
1,001-2,000”
2,001-3,000”
3,001-4,000”
4,001-5,000”
5,001-6,000”
6,001-7,000”
7,001-8,000”
8,001-9,000”
9,001-10,000”
10,001-11,000”
11,001,-12,000”
12,001-15,000”
15,001-20,000”
20,001-25,000”
25,001+ |
$10.50
$9.10
$9.00
$8.90
$8.80
$8.70
$8.60
$8.40
$8.30
$8.20
$8.10
$8.05
$7.95
$7.80
$7.70
$7.60
$7.50
$7.10
$6.80
$6.50 |
$12.65
$10.80
$10.70
$10.60
$10.50
$10.40
$10.35
$10.25
$10.15
$10.05
$10.00
$9.95
$9.85
$9.65
$9.55
$9.40
$9.30
$8.95
$8.60
$8.30 |
ROP and Classified Display linages applies to annual contract fulfillment. Special Section inches count toward contract fulfillment also, but are billed at a premium rate. |
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